A Research Of Interaction Design On The Self-publishing Website Based On Emotional Experience

With the development of computer technology,the rapid expansion of the Internet,the dissemination of intelligent mobile phones and all kinds of electronic reading devices,people's reading demand has been reconstructed,the proportion of time which people spend on getting information and reading by these mobile devices continues growing.Digital reading devices represented by Kindle ignited the explosive development of high quality e-books,which significantly improve the development of digital publishing industry,the traditional publishing industry is facing a comprehensive transformation.Recognizing the great potential of digital publishing market,traditional publishing firms began to digital-transform.With the support of computer network technology,the driving of ordinary authors' self-realization demand for personalized publishing and readers' minority book-reading demand,self-publishing appeared and developed rapidly,which means authors could use the electronic book platform to publish their own books without the intervention of the third party publishers.However,based on market factors,in order to attract users to submit their books as soon as possible,many self-publishing websites tend to be oriented by the basic publishing function,which directly led to homogeneous Web pages.Problems such as low rate of transformation of potential users and low usage rate gradually attracted self-publishing platforms' attention.According to the new state of the domestic self-publishing industry and the above mentioned problems,this paper tries to put forward a new interface design method and to provide theoretical guidance for self-publishing Web interface design by studying theories of emotional experience and analyzing users of self-publishing websites.And then taking Baidu reading self-publishing project as an application of the research,finishing the interface design work under the guidance of the double-roles emotional experience interface design model which raised through the research above,and obtained positive feedback effect in the final usability test,which verifies the validity and reliability of previous research.The innovative features of this paper are to study around the emotional experience,positive emotional experience acquisition mechanism and web interface design,raising the double-roles emotional experience interface design model which could apply to the interface design of self-publishing website,expanding the theoretical system research of interface design to a certain extent,and providing reference to other emotional experience oriented interface design projects.