Research On Network Media Literacy And Diachronic Presentation In The Perspective Of Sociology

In the 1990 s,Chinese Internet users connected to the Internet for the first time,realizing the revolution of human communication system.In the 21 st century,with the Internet technology becoming more and more mature and diversified in forms,the online society and the offline world gradually bridge,presenting a virtual and real symbiosis of network society.In recent years,with the development of network society and the implementation of "Internet plus" and other national strategies,network society has increasingly become one of the focal fields of social governance.In the diverse and complex network social problems,many spearheads point to the network media literacy of netizens.Before 5G was transformed from a concept to a real technology,mobile communication technology underwent the evolution from 1G to 4G.Each generation of change has had a profound impact on people's lives.The public has endowed the current era with labels such as "Information Fragmentation","Big Data" and "Cloud" to show the wisdom and intelligence of social life and personal life.Compared with the 4G era brings individual behavior to privacy and personal information of commercial issues.5G speed means more than fast communication technology.It more represents a low latency and high concurrency of immediate technology.Its influence is more in promoting the efficiency of production and the reshaping of the mode of production.These influence is unprecedented,and also puts forward new requirements to the public network media literacy.Therefore,this paper tries to define the concept and connotation of network media literacy from the perspective of sociology,and puts forward a comprehensive promotion of network media literacy according to the new requirements brought by the continuous progress of intergenerational change.First of all,based on the theoretical study of the relationship between man and technology by past social scholars,this paper clarifies the similarities and differences between communication and sociology in the definition of network media literacy,and probes into the sociological implication of network media literacy.From the point of view of technology,culture and social operation,this paper analyzes the social significance of Internet development,interprets the concept and core competence of network media literacy from the perspective of sociology,and highlights the standby characteristics of network media literacy and the simultaneous evolution of Internet replacement.Secondly,combing the early characteristics of network media literacy.On the one hand,the characteristics of network media literacy integrated in the early stage of the Internet,on the other hand,the two-dimensional evaluation system of early network media literacy is summarized.By combining the case of SARS epidemic in2003,this paper analyzes the network media literacy in the early Internet era.Thirdly,it analyzes the enrichment and evolution of the characteristics and requirements of network media literacy in the era of intelligent Internet in detail.On the basis of combing the technological development of the Internet,it gives a new understanding to the requirements of network media literacy and the "wisdom" of the times.Compared with the two-dimensional system of the early Internet,the network media literacy under the intelligent Internet evolved from the plane retrieval to the three-dimensional construction at the tool level,the recognition level from the dichotomy judgment to the comprehensive analysis,the participation level from the consumer subject to the production subject,and the derived collaboration level and the intelligent network person.At the same time,through the new coronavirus-induced pneumonia outbreak,the latest example,This paper analyzes the environmental characteristics of the intelligent Internet era and sums up the problems of citizens' network media literacy in the intelligent Internet era.Compared with the previous research,the simple evaluation is irrational,herd,more detailed combination of the characteristics of the times,according to the intelligent Internet era of the five levels of network media literacy evaluation,focusing on the identification of the level of citizens false rationality;participation level citizens are highly vulnerable to the influence of algorithms and preferences;-metaphor culture impact.Finally,combined with the network immigration and network aborigines,taking the self-realization and socialization as two paths to explore the strategy that can advance with the times to improve the network media literacy.According to the new requirements of network media literacy in the era of intelligent Internet,and the related problems arising under the present situation,some operational promotion measures can be provided in all directions.