Research On Internet Public Opinion In Media Times

Under the background of economic globalization and Information Network,people have ushered in the "microphone era" of "everyone has a microphone".The Internet,as an amplifier of public opinion,has broken the pattern of one-man talks for a long time.Many media have come into being at the historic moment and used the Internet to spread information,thus creating a situation of explosion of network information at one time,since the advent of the media era has completely changed the situation of public opinion guidance.There is no doubt that the freedom of speech brought to mankind by the media is unprecedented,but we can also clearly see that the management of the online public opinion field is more complicated and changeable than that of the social public opinion field,and the disadvantages brought by the freedom of speech are also very conspicuous and can not be ignored,many from the media in order to attract traffic at all costs to spread rumors and release untrue information,but also from the media to take advantage of bad information,they use the virtual characteristics of the Internet as a shield,these phenomena are not unique,and proper management and guidance have become particularly urgent and important for individuals to damage the safety of the network environment recklessly and recklessly,how to effectively and orderly manage the network public opinion has become the problem that must be solved to push forward the front end of the Times.Therefore,this paper attempts to summarize and analyze the current situation and defects of the practice of Internet public opinion governance under the new situation of the Internet information explosion,and take the Internet public opinion governance of the grass-roots governments in Yongjia County as an example to explore the deeper operational rules,this paper puts forward some countermeasures and suggestions on the development path of network public opinion governance.Through reading a large number of domestic and foreign literature,this paper focuses on the current situation,difficulties and solutions of the government's public opinion governance in the media era.By using the methods of literature analysis,case study and descriptive analysis,this paper studies the whole situation of government network public opinion governance under the background of the media.The main contents of the paper are as follows:firstly,the author analyzes and summarizes the basic information of the research background,research significance,domestic and international research status of the Internet public opinion governance,starting from the related concepts of the Internet public opinion,having made clear the connotation and extension of the media,network public opinion and public opinion governance,and making clear the three theories of governance theory,crisis management theory and agenda-setting theory as the theoretical basis of the article,three research methods are introduced in this paper,which are literature induction,descriptive research and case analysis.In-depth study based on the media era in the context of how to effectively and orderly governance of online public opinion.By exploring the five basic attributes of Internet public opinion: Freedom,interactivity,diversity,deviation and suddenness,this paper sums up the characteristics of the law of the development of Internet public opinion,such as the high probability of occurrence,the high recurrence,and the enhancement of the awareness of safeguarding the rights of Internet users,at the same time,it studies the existing management and control methods of the government and sums up the problems that the government faces in the management of public opinion on the Internet,it is mainly that the overall strength of the network governance is insufficient,the network coordination governance mechanism is not sound,the network governance means are not innovative enough,the network public opinion law enforcement system is not perfect,and the network management foundation guarantee is not solid enough,this paper analyzes in depth the five internal causes of the problems and the paths of the contradictions,and on this basis puts forward some pertinent suggestions,it is necessary to enhance the sense of public opinion responsibility of government,realize the two-way flow of information,store the key words of public opinion information,cultivate network expert opinion leaders,enhance the implementation of information management,construct the guarantee system of government response,and purify the space of citizens' network expression.