Study On Governance Of Online Public Opinions In “We Media” Era

The advent of “we media” era is a sign of scientific and technological development and social progress.It not only unblocks the way of expression of public opinion,but also opens a new channel for citizens to participate in politics,promoting the development of the overall democratic process.Nevertheless,due to the characteristics of “we media” such as openness,immediacy and freedom,online public opinion has also entered the age of explosion,bringing difficulties and challenges to the government's online public opinion governance.Hence,the issue that how to manage internet public opinions reasonably and effectively is a significant topic for governments at all levels to deal with.Based on this background,the study explores the tactic that the government resolves the dilemma of online public opinion governance in the era of “we media”,shaping government services and good governance thoughts to adapt the development of the era of “we media”,promoting information disclosure and government transparency,so as to serve the public better.At first,this paper starts with concepts related to online public opinion,using the spiral of silence theory,agenda setting theory and good governance theory as the theoretical basis of the article.The paper adopts the ideas of raising problems,analyzing problems and solving problems,goes into how to govern online public opinion in the era of “we media” more effectively,through the methods of case analysis,comparative analysis and questionnaire survey.Secondly,the paper elaborates the characteristics of the internet ecology and network opinion public in District O in recent years,then introduces the existent problem in public governance and further analyzes the causes of the problems: the governance concept which needs to be updated urgently,monitoring and pre-warning means lag behind,obstructed department coordination and disposal and the lack of standard system for research and judgement.Finally,the paper puts forward thoughts and measures to adapt to the network public opinion management in the era of “we media” according to two aspects of the strategy of government's role shifting and online public opinion management.The study proposes to change the perception of dominant discourse power timely,treat the relationship between the government and media dialectically,and adapt the conversion of the role from management to supervision.Also,updating the government's concept of online public opinion governance,promoting the level ofonline public monitoring technology,improving the coordination and interaction mechanism among basic departments,strengthening the risk assessment of public opinion in major decisions and establishing a comprehensive governance system of online public opinion need to be implemented,so as to comprehensively improve the level of the government's network public opinion management and help online public opinion develop better and faster.