The Image Construction Of Female Athletes In China's Mainstream Media

Gender issues are an important issue in sociology research.With the deepening of research,more and more gender and communication scientists have invested in the research on the relationship between media and gender,and media gender research has gradually developed.On the one hand,the female image presented by the media is formed by the fierce collision of various social concepts and ideas,which is a microcosm of the social context in which women are living.On the other hand,the female image transmitted by the media is a template of the female image expected to be transmitted to the society after the various ideas and concepts of the society are gamed.Female athletes are a special group.The generation process of professional female athletes is the process of women fighting for their rights and interests,and it is the embodiment of gender progress.This article puts the perspective of research on the media image presentation of female athletes in the Winter Olympic Games,trying to understand how the media presented the female image of female athletes in the past 40 years from 1980 to 2018.What factors affect its media image presentation? How has this influence changed the media presentation of female athletes? The questioning of the above questions formed the logical starting point of this research.First of all,this article uses the content analysis method to collect the relevant reports of the 11 th Winter Olympic Games of the People's Daily from 1980 to 2018,which are related to female athletes,and coded them.The following conclusions are reached: The news related to female athletes was more than that of male athletes.From the standpoint of the report,the female image presented by the People's Daily was predominantly publicized,and there was no media for female athletes.The issue of image "derogation".Secondly,combined with the coding results,this article analyzes the relevant case texts,and finds that the main frame of the "Renmin Ribao" in the relevant reports of female athletes includes the image of a young player who debuts,the hero image of winning a medal,and the sadness of losing a medal.These heavily used reporting frameworks are closely related to the theme of winning gold.Finally,this article also combed the images of well-known domestic and foreign female athletes,such as Ye Qiaobo,Wang Meng,and Jin Yaner,reported by the People's Daily.It wasfound that the media was more enthusiastic about reporting female athletes who performed well in the Winter Olympics.In general,the People's Daily has a large number of news reports focusing on female athletes and has a positive stance,which is related to China's prolonged "yin and yang" situation in the Winter Olympics.The existence of this phenomenon is mainly not due to the conscious respect for women,but is closely related to the strength of female athletes who first achieved the "zero breakthrough" medal and gold "zero breakthrough" at the Winter Olympics.The media image of female athletes,to a certain extent,reflects the attitude and understanding of mainstream society towards women.A review of the media images of female athletes at previous Winter Olympics shows that with the advancement of the times,the images of female athletes presented by the media have become more diverse.On the subject of the report,the realization of the personal value of female athletes on the sports field is also certain.Affirmed to a certain extent.