A Study On Leisure Involvement,Leisure Experience And Behavior Intention Of Square Dancers

Under the complex social background of China's aging,rapid urbanization,healthy China and so on,the demand for national fitness has increased,and various leisure and fitness activities have emerged everywhere.Square dance,as one of activities of leisure and fitness,is accepted by Chinese in a popular way and gradually becomes one of the most important activities of leisure and entertainment in people's leisure life.As one of the methods of sports leisure and fitness,has been accepted by the Chinese in a popular way and has gradually become one most of important recreational activities in leisure life of Chinese.The popularity of square dance has aroused the attention of many scholars,and the research on square dance has increased.From the perspective of theoretical research results,Although there are a lot of achievements about square dance,but there are few researches about the relationship of leisure involvement,leisure experience and behavioral intention of square dancer.From the perspective of social practice.although there are a large number of square dancers,it is undeniable that,on the whole,there are still some areas where there are fewer square dancers.Therefore,explore the relationship between leisure experience and behavior intention of square dancers based on the perspective of leisure by introducing the theory of involvement into study.In this study,the relevant concepts and dimensions are clarified through the study of related literature.and on this basis of theory,the leisure involvement scale,leisure experience scale and behavioral intention scale are constructed.Then put forward the relevant assumptions,design theindex system of this study.SPSS21.0 software was used to analyze 292 samples collected,and descriptive analysis,factor analysis and regression analysis were mainly used to explore the relationship among the dimensions of leisure involvement,leisure experience and behavioral intention of square dancer.Next,put forward suggestions on the basis of the above conclusions and improve the level of leisurement of square dancer.Finally,reflect on the shortcomings of the study,and look forward to the future research.The main conclusions are as follows:(1)There are some differences in the evaluation of leisure involvement,leisure experience and behavior intention of square dancer in Kaifeng.Among them,the evaluation of "Centrality" of square dance is higher,while the evaluation of "attraction" and "self-expression" is lower;(2)In the evaluation of leisure experience of square dancer,the evaluation of "satisfaction experience" is higher,while the evaluation of "emotional experience" and "cognitive experience" are lower;(3)In the evaluation of behavioral intention,the evaluation of "willing to relax again" and "willing to recommend" are higher.(4)There is a correlation among leisure involvement,leisure experience and behavioral intention.Some factors in “attraction” and “self-expression” dimensions have significant positive effect on both cognitive experience and emotional experience in leisure experience;the cognitive experience and emotional experience in leisure experience have significant positive effect on behavioral intention;some factors in the attraction and self-expression of leisure involvement dimension have significant positive effect on the dimension of behavioral intention.This study puts forward suggestions for the future development of square dance from the perspective of leisure involvement and leisure experience:(1)correctly treat the stigmatization of“Square Dance Dama”;(2)improve the level of leisure involvement of square dancer;(3)Improvethe leisure experience of square dancer.