Research On The Current Situation Of Sports WeChat Public Numbers In China

Nowadays,we are in the era of rapid development of the Internet.Our quality of life and lifestyle have undergone earth-shaking changes,and the innovation of information dissemination has become a major symbol.The arrival of the "Internet +" era has spawned a series of new changes,and WeChat is a new type of social software that came into being.According to the official WeChat data report released by WeChat in 2018,as of September2018,there are 1,082.5 million users online active users every month,and the number of users over 55 years old has exceeded 63 million.And this number is still rising.The information dissemination of the WeChat public account has also been accepted by more and more audiences,and it has become an important channel for them to obtain content of their own interest.According to official WeChat statistics,in 2012,the WeChat public account was officially launched.More and more communicators have created their own public numbers on the WeChat platform.The number of WeChat public accounts has exceeded 20 million.The WeChat public account is an important part of it.The WeChat public account has the advantage of multimedia-compatible communication.It is precisely because of this that each public number can provide free information push services for a wide audience.The writing center of this article is to conduct in-depth analysis and research on the development status of the sports WeChat public number,find and summarize various problems in the development process of the sports WeChat public number,and propose improvement suggestions in a targeted manner.The future development of the public number has certain reference significance.This paper focuses on the types of sports WeChat public account,platform construction,operation mode and main functions.It outlines the current situation of China's sports WeChat public number,and then based on the existing sports WeChat public number.Analyze the overall status of China's sports WeChat public account.Through analysis and summary,it is found that the content orientation of the platform of China Sports WeChat public account is not clear,the similarity and repeatability of push content is large,the platform promotion form is single,and the interactive service function is imperfect.Therefore,this paper analyzes these problems in a targeted way,and analyzes the futuredevelopment countermeasures of China's sports WeChat public number,in order to provide some reference for the operation of China's sports WeChat public number.The article pointed out that in the future,the sports WeChat public account must appropriately adjust its own development strategy,always focus on its own theme,and clarify the content positioning of the public number;always adhere to the principle of content quality,segmentation,and professional communication,and strengthen the originality of the public number.And credibility;optimize the promotion mode of the platform,adhere to the principle of "online activities" and "offline interaction" coexistence;pay attention to the subjective status of the audience,and actively improve the interactive service function of the sports WeChat public number.Realizing the optimization and improvement of these aspects will have a strong impetus to the future development of the sports WeChat public account.