SWOT Analysis And Research On Coastal Sports Tourism Of Qingdao

Coastal sports tourism is a new type of stimulating and challenging emerging form of tourism.With the continuous enhancement of people's fitness awareness and the continuous improvement of life taste,it has been favored by more and more people and become a new breakthrough in tourism.Qingdao,as an early coastal open city in the north of China,has a vast sea area,rich Marine resources,profound cultural deposits,convenient transportation,and favorable conditions for the development of coastal sports tourism.Coastal sports tourism is a branch of tourism industry.With the continuous improvement of material and cultural level,people's spiritual and cultural needs are also improving.Under the background of the great development of contemporary sports,the new comprehensive tourism project derived from it can not only cultivate sentiment,improve health level,but also drive economic development,and integrate the cross-social functions of sports and leisure tourism.This paper aims at promoting the development of sports tourism in Qingdao,takes the 2008 Beijing Olympic Games as the background,takes the development of sports tourism in Qingdao as the research object,and USES the literature materials method,SWOT analysis method,expert interview method,questionnaire survey method,comparative analysis method and mathematical statistics method to carry out the discussion.SWOT analysis is applied to the systematic analysis of the research object.The analysis results show that the region has a good development opportunity and environment.However,there are deficiencies in talent,management,characteristics and infrastructure.The government regulation and control is not in place,there is no specialized management organization and the existing system mechanism to affect the development of coastal sports tourism.This paper puts forward the viewpoint of sustainable development of sports tourism in Qingdao and concludes that the development of sports tourism in Qingdao is feasible.To build a "sports tourism city" as the overall goal of the development of sports tourism in Qingdao strategic goal system;On the basis of the existing sports tourism resources,the development in sports events to watch swimming,beach,sports stimulating sports tourism is given priority to,relies on various features of sports tourism products of various sports tourism products,can create a batch of with local characteristics,system development,suitable for long time operation and sustainable development of sports tourism brand as the concrete countermeasures and measures of research conclusion.