Innovation Research On College Students' Ideological And Political Education From The Perspective Of New Media

In the 21 st century,supported by digital technology,network technology and mobile technology,new media represented by mobile media,digital television,radio media and network media have developed rapidly,and mankind has entered the new media era.New media has realized the "communication from all people to all people",and "Internet for all","Internet for all" and "Internet for all" have become the portrayal of daily life of college students.New media has profoundly changed the way of thinking,habit of thinking,psychological consciousness and discourse paradigm of college students,and the way of obtaining information of college students has changed from the fixed format of "passive acceptance" to the dynamic "active search".Facing the multiple influences of new media on college students' ideological and political education,general secretary xi jinping proposed that"new media and new technologies should be used to make work come alive,promote the high integration of traditional advantages of ideological and political work with information technology,and enhance the sense of The Times and attractiveness.How to give full play to the advantages of new media,overcome the adverse effects of new media on dasheng's ideological and political education,and effectively improve the effectiveness of dasheng's ideological and political education have become an urgent research topic.Papers in new media era and its technical features as the background,theory method to the new media's impact on college students' ideological and political education as the breakthrough point,according to the theory of marxist ideological and political education especially xi jinping,general secretary of the importance of education as the theoretical basis,analysis of new media on college students' ideological and political education work,the opportunities and challenges,this paper discusses the ideological and political education under the new media era of innovation significance of the application of new media and education subject,object,medium body,ring body integration of four aspects proposed the advantage of new media,promote the actual effect of ideological and political education major students.To be specific,the combination of the characteristics of region-wide education and new media is used to promote the innovation of ideas.Establish and improve the working mechanism,change the way and means of ideological and political work,and form a strong working force;Establish and improve the new media public opinion management mechanism,optimize the educational environment;Strengthen the construction of educators' own abilityand improve the pertinence of ideological and political education;Using intelligent tools to improve the use of work carrier,etc.,and comprehensively promote the improvement of ideological and political education of college students from the perspective of new media.