Research On The Innovation Of Ideological And Political Education Discourse In Colleges And Universities In The "Micro-era"

The discourse of ideological and political education in colleges and universities is an important bridge between the educators and the educated.It means that educators and educators under the guidance of mainstream social ideology,follow the logic of discourse,and promote educators to form correct values in a dialogue,to achieve the speech symbol system for the effect of ideological and political education.Since the birth of “micro-era” in April 2014,there have been many changes in the discourse of ideological and political education in colleges and universities,and it has also ushered in its carnival era.In the context of the "micro-era",there has been a "micro-product" named after "micro",in which Weibo is the main representative.These "micro-products" are widely loved by college students,and they also frequently use and transport them to all aspects of life.Gradually,the thinking,ideas and values of college students have changed,which has a profound impact on them.The "micro-era" constantly pushing the development of ideological and political education discourse in colleges and universities,changed the way of dissemination of it,and gradually banned traditional textual expressions with short and refined expressions of words,pictures and symbols,and this expression is also the main influencing factor to enhance the interest and attractiveness of college students.However,the arrival of the "micro-era" has brought many opportunities for it,and it also faces many challenges.Therefore,in order to further promote the development of ideological and political education discourse in colleges and universities,closely integrate the needs of the times,we must base on the background of the "micro-era",cater to the micro-melody,draw on the micro-power,and practically promote the innovation of it.Focusing on the research topic of ideological and political education discourse innovation in colleges and universities in the "micro-era",the thesis is divided into six parts.The first part is the introduction,which systematically expounds the research of this topic,covering the purpose,significance,content,methods,ideas,research status at home and abroad and innovations points and other content;the second part is the basic concept elaboration,explaining the connotation and characteristics of the "micro-era",as well as the concept,theoretical source,basic elements,main features and important functions of the ideological and political education discourse in colleges and universities.These laid the theoretical foundation for this research topic;the third part mainly analyzes the importance and principles ofthe ideological and political education discourse innovation in the "micro-era";the fourth part mainly analyzes the problems faced by it in the "micro-era",and analyzes the causes of the problems;the fifth part is to analyze the effective innovation of the ideological and political education discourse in the "micro-era",and explain them from the three aspects of discourse issues,content and subject,in order to effectively promote the full realization and synergy of discourse power,discourse ability and discourse influence.