Study On The Development Strategy Of SN Minority Language Training Institution

Since its establishment in 2014,the SN Minority Language Training Institution has achieved an ideal achievementand has formed a brand of education with a certain popularity,which has a great influence in Fujian Province.But when it is ready to take off,it is confronted with the bottleneck of development,which is restricted by the comprehensive factors inside and outside it,and is confronted with the great threat.How to grasp the great opportunity of the external environment,deal with the threat from the changing environment,take advantage of itself,eliminate the disadvantage and develop in the competition are the urgent problems to be solved.Based on the problems existing in the SN Institution,this paper makes a systematic study on the development strategy of it.Firstly,the paper analyzes the internal and external environment of the Institution,including the external political,economic and industrial opportunities,the uncertainty of market capacity and development trend,the impact of large online population on the training institutions.Internal environment includes internal resources and core competence.Then,the development strategy of the Institution is obtained by combining QSPM analysis matrix.The concrete manifestation is: Constructing the core competitiveness through the strategy of vertical professional integration,expanding the influence of the institutions by interconnecting with the famous foreign-learning institutions at home and abroad,and cooperating with the primary schools,middle schools and universities,opening up the channel from the city level and online to quickly seize the language market.On this basis,the paper further studies the strategic control and guarantee of SN Institution,and ensures the smooth implementation of its development strategy.