An Empirical Study On The Application Of We-media In Fitness Qigong

Xi Jinping,general secretary of the communist party of China(CPC)central committee,delivers an important speech during the 12 th collective learning session of the political bureau of the CPC central committee in January 2019.It is suggested that the mainstream media should make bold use of new technologies,new mechanisms and new models to accelerate the pace of all-media integration.Since the policy of "the eleventh five-year plan for physical education" was issued in July 2006,"supporting the development of ethnic folk sports,protecting the heritage of ethnic folk sports and implementing the protection project of ethnic folk sports" has brought new opportunities for the development of traditional physical fitness qigong.The regulations on national fitness adopted at the 77 th executive meeting of the state council clearly pointed out that radio stations,TV stations,newspapers,magazines and Internet stations should strengthen the publicity and coverage of national fitness activities,popularize scientific fitness knowledge and enhance citizens' awareness of fitness.National fitness strategy is put forward,and the "healthy China 2030" planning outline of the implementation of health qigong has important role to improve the national physical quality,the national fitness qigong site,use the number increasing year by year,in the spread of the form,has been the traditional transmission of oral,print media,but in the audience,the elderly,propaganda is insufficient in adolescents and young adults.China's Internet users are mainly teenagers,young people and middle-aged people,according to the 2018 China Internet development statistics report.With the rapid development of modern digital technology,"we media" technology has caught the eye of the public.The application of "we media" enables people to enter the era of information liberalization and become the subject of information dissemination.The "we media" platform represented by WeChat public account has won the favor of the audience in recent years,while the fitness qigong is still in the attempt stage of using network technology for communication.'s health qigong in the form of media information dissemination status as the breakthrough point,to the health qigong to promote learning,social application and the media,the relationship between media undertake commands to open long personal video from the media for empirical research basis,from the public,the network course,operating characteristics,transmission form using frequency distribution,information pushing aging aspects this paper expounds the health qigong transmission characteristics.Inspired by the WeChat official account of sports and video self-media communication channels and results,this paper proposes that the combination of video self-media and fitness qigong becomes a new way to spread fitness qigong culture and appears in front of the audience with a new perspective.How to develop "we media" technology and apply it to the communication of health qigong culture has become a problem that must be solved at present and an inevitable trend of the development of national culture.By using the literature material method,statistical analysis,case analysis study of qigong from media found that application of qigong in the media is given priority to with online courses and public,on the comparative study of different empirical conclusions from video media in hand,the head of the media: 1 health qigong long video from the media to adapt to the fitness qigong propagation law.2 fitness qigong long video we media is conducive to fully displaying the characteristics of fitness qigong.3.The development of style and content of video "we media" is the key to attract the audience.After combing and analyzing the successful experience of the media,on the basis of reference to the development of the sports from the media advantage factors,combined with the empirical study of qigong from media,from the creator of qualification,content,characteristics,user characteristics,health qigong from media construction is proposed,through the study and put forward rationalization proposals: 1 set up creative team,design the overall operation plan;2.Target audience needs and segment the audience;3.Develop small programs and interconnect multiple platforms.