"Idol Worship" Model Based On Audience Psychological Analysis In Game Live Broadcasting

This paper mainly focuses on the phenomenon of live game broadcasting with the development of the Internet.After a slow period of development,live game broadcasting has again ushered in the upsurge of development.Besides the social environment,there are three main factors supporting the development of live game broadcasting.The platform of live game broadcasting,the host of the game and the audience of live game broadcasting.Based on the psychological analysis of the audience of live game broadcasting,the characteristics of the game anchor and the interaction between the anchor and the audience are discussed in detail.Finally,a complete set of"idol worship model" in live game broadcasting is obtained,and the model is analyzed in detail from various factors including social environment.The author mainly uses the observation method to observe the live broadcast behavior of different game anchors and the interactive behavior of the audience in the bullet screen in the process of live game broadcasting,and conducts a comprehensive and in-depth investigation on the psychology of the audience in live game broadcasting by means of questionnaires and in-depth interviews.Firstly,we observe the behavior of the host and the audience in the process of live broadcasting in the audience groups.Then we design the questionnaire according to the observation results.Finally,we design in-depth interviews based on the questionnaire and observation results to form a complete investigation process.This paper makes a detailed analysis of the"idolatry model"from the definition,development status and basic elements of the model,presents the model to the readers,and makes a concrete analysis of the psychological changes brought by the game anchor in the process of interaction with the audience during the live broadcast.The audience's psychology in watching the live broadcast of the game is mainly accompanied by the sense of companionship,the sense of substitution and the sense of pleasure.Pleasure,the attraction of the combination of reality and emptiness,etc.Finally,while affirming that"idolatry"psychology provides a solid foundation for the stability of the development of live game broadcasting,and brings new Carnival mode to the audience,it also puts forward opinions on the new round of development of live game broadcasting.