Research Of The Marketing Network Of Family Farms

Family farm is an important agricultural management entity in rural society,which is of great significance to China's current agricultural development.This study in a Xin Town of Jianghan plain family farm groups as the research object,explores the situati on of the new type agricultural management subject in the aspects of the formation an d development of the family farm,and market behavior,and then discusses farmers' a ction to the agriculture network construction during market transaction and the inequa lity of agricultural market.The study found that family farms were produced in the support of rural society.Rura l communities provide land,labor,infrastructure and considerable community support for the generation of family farms.With the support of rural society,family farms ha ve been growing,which is one of the results of rural social differentiation in a certain sense.However,when the family farm is getting on the right track,the strong demand for development has forced it to go beyond the rural society and focus on the pursuit of the sales market.In the market practice,because of the town inner market's limited,the new town famil y farm has to develope the external market.In this process,loose family farm groups f ormed a structure of social action network and get access to gaining information,orga nizing agricultural products and forming the trade relations and other important marke ts procession.Which should be noted is that in the external market,often there are ma rket power inequalities,and the differences on the status passed market risk transfer o n to the Xin Town family farm through the institutional trading platform system.In ad dition,after the baptism of marketization of the round,new town family farm groups a ppeared to a certain extent of differentiation: first of all,is the trading emerges the tra nscension of the market level,that is,internal town market turned to the external regional markets;Secondly,due to the difference in the risk bearing capacity of the family farms,one of the results of marketization is the differentiation of the internal structure of family farms.Finally,because the family farm size and position of the network structure is different,that as the "agent" family farm in market transactions won the growth of information and technology and supported by the government's project,so as to promote its further development.Based on this,the author thinks that,for the development of the new type agricultural management entity of the family farm,in the early practice,local government,industr y and academia tend to focus more on the family farm development under the national policy and social support.However,for the "business entity",to achieve sustainable d evelopment,we must pay more attention to the market power.Certainly,farmers have always possessed a weak position in the market.Therefore,how to construct a new fa ir market for agricultural products remains a question that deserves continuous attenti on.