Interactive Relations Between Sports Events Communication And Mass Followership In Social Media Environment

In recent years,information technology has been developing at a rapid pace,and people's access to information has also undergone changes.The sources of information in everyday life have gradually evolved from broadcasting and newspapers to multimedia and the Internet.With the constant development and deepening of contemporary science and technology,the digitalization of information has become an important part of political,economic,and cultural life.It constantly affects our production and lifestyle changes.With the flourishing development of the Internet,social media has also received more and more attention,and its connection with people's lives has become increasingly closer.Nowadays,social media such as WeChat,Weibo,Twitter and Facebook have become the main methods for people to obtain news and information.In particular,the younger generation has increasingly cultivated the habit of relying on social media to obtain information and express demands through text and video.The rapid development and widespread use of social media have not only changed lifestyles of people,but also broadened the development channels for retail,culture,arts,and sports industries.These social platforms provide rich choices for the dissemination of various corporate cultures.By sustaining the follow-up forces of the user base,they can expand the influence of the company and maximize the brand value.With the advent of the social media era,the Internet and mobile phones are enhancing interactivity,overturning the one-way irreversible communication relationship between traditional media such as newspapers,radio and television,and the vast majority of “audiences,” enabling audiences to communicate with companies through social media platforms.The formation of two-way interaction,and then to meet the emotional needs of public and desire to participate in the sports events.The communication characteristics of social media also provide the conditions for the communication between sports events and the interaction of the masses,so that sports events can better convey the content of events to the public in a timely manner.The ability of public expands the influence of communication of sports events information.Through the platform of social media,sports events have a wider range of marketing methods and strategies.They can effectively convey the relevant contents of sports events to the public and realize the double benefits of social and economic benefits of sports events through the promotion of the masses.Therefore,this article mainly elaborates the relationship between the sports events and the public follow-up in the social media environment,through theoretical and empirical analysis,and briefly explores the interaction between sports events and the general public through empirical evidence,and how to mobilize interactions.In order to better improve the marketing effects of sports events,as well as to improve the satisfaction of public with the spread of sports events to provide a theoretical reference.