Study On Tourism Safety Management Of Hangzhou West Lake Scenic Area Based On Tourists' Perception

Tourism is one of the world's largest industries and the most sensitive industry.This sensitivity leads to its vulnerability to environmental factors,which makes frequent crisis events have a huge impact on the sustainable development of tourism.The suddenness,objective existence,complexity,urgency,and the significance of the impact of tourism safety accidents make it a key factor in guaranteeing the normal conduct of tourism activities and maintaining the healthy development of tourism.Tourism security has also become a tourism industry lifeline.How to establish a scientific,rational and systematic tourism safety risk assessment system and emergency management mechanism is an important guarantee for promoting the sustainable and healthy development of the current tourism industry.It is also a hot topic that is widely concerned by the academic community.Research has important theoretical and practical values.West Lake is a well-known tourist spot in China.It has a large area and a large number of tourists.The tourism safety situation is severe and management is difficult.The research is typical and representative.Based on a detailed survey of tourist travel security perceptions and appeals,the study established a tourism safety evaluation system based on a detailed analysis of the basic situation of the West Lake Scenic Area and the current status of the security management of the scenic area,and based on the smart tourism background and modern information technology.Based on the principle of prevention,grasping the whole,timely,and flexible,a smart tourism safety emergency management system is constructed.The system includes the following subsystems: information collection system,information processing system,information diagnosis system,emergency response system and rapid response system,and designed the functions and roles that each subsystem should have.At the same time,in conjunction with the survey of tourists in West Lake Scenic Area,the tourism safety management mechanism of West Lake Scenic Area will be elaborated from the aspects of the scenic area management department,scenic area-owned government,safety emergency management platform,departmental cooperation,and propaganda and guidance.Through the establishment of reasonable organizational mechanisms,scientific safety management emergency response plans,emergency response information release mechanisms,institutionalized information collection mechanisms,and tourism safety guarantee mechanisms,it will be possible to handle safety problems and timely dispose of them in a timely manner.,Minimize losses,protect scenic tourist resources,protect tourists' safety,and enhance the brand image of scenic spots.The research results are of great significance to the sustainable development of the West Lake Scenic Area.The relevant research results can also be used for reference and reference for similar scenic spots at home and abroad.