The Spread Of Internet Era Tourism Emergency Mechanism Research

The emergencies are divided into individual events and emergent public events according to the influence surface.This paper focuses on the development of the propaganda mechanism of the brigade emergencies from the perspective of public emergencies.The era of network information dissemination channels for tourism public emergencies,and carriers have greatly changed,and formed a diversified pattern of public opinion,these will be on the spread of tourism in a new era of public emergencies of the impact,local government to improve tourism public emergencies level,to maintain the credibility of the government based on the level of government,strengthen the local tourism image management,effective control of the tourism impact of public emergencies on the local tourism economy to promote the healthy development of tourism industry in China,this paper will combine the analysis of typical cases of China's tourism public emergencies in recent years,focusing on the background of network tourism communication mechanism for public emergency research,in order to grasp the characteristics of the new period tourism public emergency communication,the transmission mechanism of the corresponding perfect construction,to help the local government department The door is more effective to deal with the sudden public events,reduce the negative impact of public events,adapt to the changes and challenges brought about by the development of local tourism and public management in the network era.The main content of this paper is divided into six parts:The first part is the introduction,mainly for the background,significance,research status at home and abroad,research ideas and methods.The second part is the network era of tourism public event dissemination concept and theoretical basis of this study,mainly related to tourism and tourism industry,the concept of public events,the tourism public events were defined,and analyzed the basic characteristics of the network era of tourism public emergency communication,at the same time to support stakeholder study the theory,government intervention theory and other basic theories.The third part is the communication mechanism of the network era of tourism public events,which is a professional theory knowledge to master the use of related investigation and analysis of the communication environment,communication form,communication carrier and communication network aging times travel public events,so as to clarify the mechanism of the network era of tourism public events spread.The fourth part is the present era of tourism public emergency communication network and influence,mainly with the typical cases in recent years the domestic tourism public emergency network communication,communication situation analysis of characteristics of the Internet era under the background of the tourism public events,and the micro-blog communication as an example from the incident exposure,rumors monitoring and correctly guide the study of several aspects of embodiment the network era of tourism public event dissemination behavior.The fifth part is the construction of strategies of prevention and control mechanism in the network era,tourism public crisis event propagation,is mainly aimed at the network era under the present situation,characteristics of tourism public emergency communication,starting from the four main stages of the development of the network public opinion crisis,try to put forward some effective strategies to construct the control mechanism of tourism public emergency crisis era.The last part is the conclusion,which summarizes the results of this study and the problems in the research,and prospects the future research work.The spread of the network era of tourism public emergencies with a series of new features,for coping with public emergencies prevention tourism put forward a series of new challenges,in recent years the majority of tourism public emergencies are the effects of network channels to achieve rapid spread and diffusion in large scale,it also requires the tourism public events relevant departments must actively adjust their way of thinking,grasp the new characteristics of the new era of information dissemination,strengthen their ability to deal with public emergencies in Tourism under the background of new era,good public administration and public services,and actively guide the implementation of public opinion on the network,but also provide protection for the healthy development of local tourism economy.