The Study Of Influence Factors Of Attending The New Rural Endowment Insurance Intention On The Town Of Sin Siping City Of Jilin Province

The new rural endowment insurance system has been fully implemented for several years.With the popularization of the new rural endowment insurance system,more and more rural residents' difficulties in old-age care have been overcome,the level of old-age care has been improved,and the expected goals of the new rural endowment insurance system have been basically achieved.However,due to the inherent concept of rural residents and the negative impact of the old rural insurance system on rural residents,there are still some difficulties in the implementation and popularization of the new rural insurance system,and the participation rate of the new rural insurance still needs to be improved.In view of this,this paper takes S town,Siping city,Jilin province as an example,from the subjective feelings of the insured,analyzes the factors that affect the participation of rural residents in the new rural insurance,and then puts forward countermeasures to improve the willingness of rural residents to participate in the new rural insurance according to the analysis results,in order to achieve the purpose of increasing the participation rate of the new rural insurance.This article through the collection and analysis of relevant research at home and abroad,under the guidance of relevant theories,the factors that affect the participation of rural residents are divided into three levels,including individual,family and policy,then taking the rural residents of S town as the research object,selecting samples by means of random sampling,using the questionnaire survey to quantify influence factors and collecting data.Then put the influence factors of three levels into cross analysis,correlation analysis and multiple regression analysis,and finally draw the conclusion that the health status and cultural level of the individual level,population of the family level and the support and trust degree of the policy level have significant influences on the participation of rural residents in the new rural insurance and the factor of family population on the condition of influence degrees is the largest.Then,countermeasures are put forward from three aspects of individual,family and policy to improve the willingness of rural residents to participate in the insurance,improve the participation rate of the new rural insurance,and at the same time provide reference for relevant studies in other towns.