Construction Of DNA Features Of Medical Products Based On User Cognition

With the vigorous development of society and science and technology,the technology of medical products has become more mature,but the homogenization of products has become more and more serious in the market of medical products.How to shape the corporate image through unique product features,to establish emotional connections between users and products,and to increase user loyalty to brands is an important issue for medical product companies to urgently solve.From the perspective of user cognition,the topic introduces the concept of medical product DNA,establishes the link between user cognition and DNA of medical products,and builds a system based on user cognition of the DNA features of medical products,which can effectively meet the needs of users for medical products.Emotional needs.First,the concept of biological DNA is used to study the theory of DNA and product family of medical products,and the user’s cognition is analyzed.Secondly,based on the construction of new product DNA,the PCR amplification instrument of medical products is taken as the entry point,and the product DNA signature database is established for the enterprise,and a mapping model between user cognition and product DNA is constructed.Analyze competitive PCR amplification instrument through market research,and determine the main characteristics of the product through AHP.Obtain emotional image vocabulary related to medical products through interviews,and analyze the sensible image vocabulary pairs of competing PCR amplification instrument.The concept of the company,the user’s cognitive needs,and the differentiated design of competitive products determine the cognitive image of the medical product user to be constructed by the company.Through the joint analysis method and the semantic difference method,the mapping relationship between the medical product DNA and the user’s cognitive image is established.Finally,the user’s cognitive needs are mapped to the medical product’s DNA signature database,a specific prototype of the PCR amplification instrument is designed,and the usability assessment is performed through the user-aware image evaluation to verify the medical product DNA characteristics based on user cognition.The feasibility of the system;application of the established medical product DNA feature system,the design of the other two medical products,thermostatic mixer and Poct instrument,and product family validation,the experimental results prove that the design of the medical product has a family Characteristics.