Research On Development Of Seabuckthorn Culture Resources In Ordos

Hippophae rhamnoides is the most representative economic crops in China.It has a wide range of biodiversity and abundant resources.At present,the production of seabuckthorn in Ordos is mainly based on simple processing,but there is no deep-seated development of cultural resources attributes.How to publicize,develop and mouth the culture industry of seabuckthorn in Ordos is a problem.So far,consumers only know the nutrition of seabuckthorn in Ordos very simply.Value,but other deep-seated values are not familiar with;Ordos plateau arsenic sandstone area is the most serious area of soil erosion in China,and the most difficult to control.Geologists image it as "cancer of the earth".Therefore,it is imminent to give full play to its own resource advantages.Vigorously developing cultural industry will not only help our country to solve the growing demand for a better life of the people,but also play an important role in driving the economic development of a region.Based on previous studies on seabuckthorn,this paper describes how to connect Seabuckthorn well with the market and how to change Seabuckthorn culture into economic value.Based on the historical process of seabuckthorn planting and the climatic characteristics,planting scale,the high quality characteristics of seabuckthorn planting in Ordos,the cultural value,economic value,nutritional value and tourism value of seabuckthorn,this paper makes an industrial analysis and research.It mainly explores the substantial impact of seabuckthorn planting in Ordos on desert control,and the Ordos land.How does regional Seabuckthorn culture form industrial chain?Then it explores how Ordos Hippophae rhamnoides can be transformed into a cultural product for mass consumption with cultural value,and explores the protection and development of Hippophae rhamnoides industry,regional characteristics of cultural industry and other multi-dimensional discussions,and analyzes the characteristics of Ordos Hippophae rhamnoides,industrialization process,industrial and cultural construction and future development path.From the perspective of cultural industry,this paper analyses the cultural contribution,attraction of Ordos seabuckthorn,what kind of cultural products are produced from the perspective of specific resources,and creative regeneration of cultural resources is the most effective way to improve the efficiency of cultural resources use,to create innovative cultural products with public purchasing power,and to turn the public’s awareness of Ordos Seabuckthorn into a wake-up destination.Fang’s cultural characteristics create a new vitality of Ordos Hippophae rhamnoides recognized by the public from the perspective of history,culture and marketing,so as to improve the marketing and cultural propaganda of Ordos Hippophae rhamnoides.By focusing on how the culture formed by Seabuckthorn forms industrial chain and how to launch cultural commodities in Ordos region,the commodities developed by the cultural industry are not only limited to nutrition.How many kinds of products are formed in this industry as the Ordos government how to operate and how to launch,etc.,the Ordos Seabuckthorn is sorted out.History,catering culture,cultural connotation,attributes of cultural resources,cultural products,cultural consumption and the development of cultural industrialization have contributed to a well-known local cultural brand.