Research On The Impact Of User Participation On Enterprise Innovation Performance

For enterprises,the key to improving core competitiveness is innovation.The development of economic diversification and globalization has caused the factors that affect the market to become more abundant,the structure and level of user needs have become more complex,and corporate technological innovation activities are also facing higher and higher risks.In this market environment,if enterprises want to obtain and maintain their core competitiveness,they cannot rely solely on their own capabilities to carry out innovation activities,and attracting users to participate in enterprise innovation can enable enterprises to break through their own limitations and thus gain a place in the market.There are many sources of technological innovation,and user participation is one of them.For enterprises and users,user participation in innovation is a win-win innovation method,which has important practical significance.With the development of the Internet,the gap between enterprises and users has gradually disappeared,and the ways in which users participate in innovation have become more diverse.For example,leading users can participate in innovation,and user toolboxes can participate in innovation.Demand,use experience and perception,innovative ideas and even innovation results are provided to enterprises,allowing them to better carry out innovation activities and improve their innovation performance.As a model for domestic users to participate in innovation practice,Haier Group not only meets the needs of users,but also helps enterprises understand the needs of users and the market,and effectively avoids the failure of product innovation.risk.Therefore,this article focuses on the impact of user participation on Haier Group's innovation performance,which is specifically divided into: 1.The particularity of the home appliance industry makes user participation inevitable;2.The way Haier Group users participate in innovation;3.User participation affects innovation performance Impact path;Fourth,changes in Haier Group's innovation performance.After conducting the above research on the case company,it was found that user participation in innovation did have an impact on Haier's innovation performance.The article research shows that in the context of the Internet era,there are various motivations and ways for users to participate in innovation.Haier Group relies on the support of the local government to choose to establish a network platform,namely HOPE platform 2.0.Through the information transmission effect,collaborative innovation effect and external economy The effect of this path has enabled users to participate in innovation and improved the innovation performance of Haier Group,making Haier Group's innovation performance far ahead of the industry level.Therefore,the author recommends that other companies recognize the importance of user participation in innovation,take measures to fully tap user innovation resources,and strengthen the internal organizational design of enterprises,establish user innovation support and rapid response systems,and also pay attention to maintaining the company's technological advantages and Dominance,protect innovation results,and absorb as much richer user innovation resources as possible on this basis.I hope this article can help Haier Group improve the user participation innovation system,and also provide some ideas and suggestions for other companies' technological innovation activities.