Stragety Research On GLD Private Enterprise Technology Innovation

Enterprise technology innovation management is a theory based on innovation management,technology innovation and technology innovation incentive theory.The technology innovation management,derived from the theory of enterprise technology innovation management,caters to the management needs of modern private enterprises with its unique value,and increasingly becomes a new breakthrough in optimizing the management structure of small and medium-sized private enterprises.As a leading domestic technology enterprise of quartz and artificial stone in China,The GLD's artificial stone has formed a large number of core technologies and innovative achievements by its unique innate team advantages and advanced product concept.The GLD enterprise has the urgent need to solve the management of technological innovation.The technology innovation management help to diversified extension of enterprise management and meet the needs of private enterprise management and improve the management mechanism of enterprise.The new innovation management subject faced by the GLD enterprise is how to explore and construct the management mode and deeply excavate the causes of the dilemma base on the growing demand of green home building materials market original from the large-scale infrastructure construction and artificial stone as an important applied new material in our country.The research for GLD company's enterprise technology innovation management is based on the comprehensive application of innovation management theory,technology innovation theory and technology innovation motivation theory.In the process of enterprise technological innovation management development planning,the application of innovation management theory guiding the layout of enterprise development is conducive to achieving the purpose of the whole process research of the technological innovation management.Applying the theory of technological innovation to evaluate the operational efficiency of technological innovation development model is a helpful reference for the development model.The dynamic theory of technological innovation will guide the purpose of technological innovation and the development of rational and orderly innovation management mechanism.According to the analysis of the development of GLD company's technology innovation management,this paper analyses the current situation and difficulties of GLD company's technology innovation,such as the internal barriers to the company's technology innovation ability,the organizational support of the company's technology innovation needs to be improved,the company's technology innovation investment is insufficient,and the operation mechanism oftechnology innovation management needs to be improved.Through the diagnosis of the causes of its realistic predicament,it is found that the reasons for the endogenous driving force of enterprises' independent innovation are the insufficient strategic guidance of entrepreneurship to technological innovation and the unbalanced implementation of enterprise innovation culture to various stages of technological innovation;and the reasons for the external innovation environment of enterprises include: there are mismatching factors of innovation policy to private enterprises,and social technology to techology.Academic innovation management discipline is in the emerging stage,industry positioning constraints on the cost of technological innovation,market data impact on innovation planning decision-making ability and so on.Through the study of the most representative management and development model of technological innovation at home and abroad,we find that: investing in basic R&D to build core competitiveness of enterprises,such as Huawei's experience of increasing basic R&D investment to achieve core competitiveness of enterprises;following the innovative concept of market-oriented mechanism,such as BYD's experience of changing from scientific and technological innovation to design-first concept;attaching importance to building.The functional organization of the business space of enterprise technological innovation,such as the experience of the SME Management Committee in the United States in promoting the management of enterprise technological innovation,and the establishment of an enterprise culture that encourages the endogenous driving force of innovation,such as the experience of Japan in promoting the endogenous driving force of internal innovation and exporting multi-mode innovation.It can be seen that in order to promote and improve the sustainable,stable and upward development strategy of technological innovation management of private enterprises,scientific research must follow the strategic drive,adopt a variety of technology acquisition methods,attach importance to improving the management methods of technological innovation,and establish an enterprise culture that encourages innovation and tolerance.In order to promote the operation of this series of management strategies,we should adopt the construction of the integrated mechanism of enterprise technology innovation management,build a collaborative innovation platform system,strengthen the construction of innovation culture that encourages the orientation of "value innovation",construct the market orientation mechanism of technology innovation,and accelerate the integration of enterprise technology innovation and enterprise excellence development.Through collective efforts,we actively explore the rich experience accumulated by more innovative enterprises in the management of technological innovation.