| The rapid development of science and technology has promoted the process of urbanization,which in turn has promoted the anastomosing of information technology and traditional urban business models.A new business model has emerged at the historic moment.The birth of it has brought a huge impact on the city's traditional business model.At the same time,it has brought profound influence on the formation and development of modern consumption concepts,and has accelerated the pace of reforms in modern urban construction.Therefore,how to coordinate the healthy and orderly relationship between urban construction and commercial space layout has become a new topic for urban designers and builders in the context of a new era of urban planning.This topic in Ganzhou center city as the research object,the location theory,central place theory,consumer behavior theory,theory of e-commerce,the GIS space under the guidance of theory,and the theory of space syntax theory,using the data mining technology to extract large ganzhou city downtown O2 O electricity shop and entity shop POI geographic information attribute data,using ArcGIS10.2,AutoCAD,Depthmap software platform,Meanwhile,based on the spatial core density estimation method and the spatial syntactic variable model,the spatial distribution characteristics of O2 O e-commerce and physical shops in downtown area of Ganzhou city were studied.Firstly,obtain attributes of POI data set can be divided into O2 O electricity and entity shop two parts,then the two were classified as a food and beverage,life shopping,accommodation and leisure class,using the GIS spatial analysis will have to import all kinds of POI attribute data set generated through the city center commercial network structure diagram and kernel density distribution,combination of Ganzhou city downtown population distribution,economic and social development,basic data such as traffic layout,the overall urban planning of different business types of Ganzhou city downtown area distribution and general distribution characteristics of the systematic study and decomposition.Secondly,combining with GIS10.2 ArcMap software in the system map Ganzhou city downtown area traffic axis vector,using AutoCAD into space syntax Depthmap software can read the attribute data of the image,the generated through the city center with axis choice value and integration value of traffic network diagram and O2 O electricity/entities shops of food and beverage,life shopping,accommodation and leisure class distribution trend of coupling analysis respectively,and the correlation between the axis of the road network then choosing differentsyntactic radius choice and integration of different business models under different scatterplot area road of syntactic correlation features a detailed reading.Finally,through in-depth study found that Ganzhou center city O2 O electricity/entities shops to present the characteristics of the relative concentration,Especially in the downtown area of Ganzhou city,the South Gate Business Circle,Jiufang Business Circle and several major main roads are prominent;O2O electricity shops form expansion outside the "multi-core" of distribution pattern,discrete tendency obviously,compared with the distribution of the entity shop,O2 O business shops and axis network choice is low,and the integration of the correlation and road network coupling is relatively weak.It shows that the location selection of O2 O e-commerce shops is more flexible and the operation management is more advantageous,which provides a new perspective for traditional business transformation and upgrading. |
PDF Full Text Request