Jiangsu Xingrong Merlot Copper Co., Ltd. Marketing Strategy Research

With the fast development pace of global economy,as well as the new markets emerged and enlarged,China became the largest Copper tube manufacturer and consumer markets.The demand for copper tube increased fast year by year.More and more domestic companies invested in this industry.Foreign capitals also set up factories in China to get the market share.The competition became even fierce.All those factors turned out the supply exceed the demand,copper tube industries became the buyer's market situation.In order to get the orders from customer,each factories reduced their price.Most of those factories make no profit or even make a loss to survive.Facing those new market changes,MXR must enhance and enlarge current market share,adjust and perfect new marketing strategy.This paper analyzes the microscopic and macroscopic environment of copper tubing industry,market situation and competition status of copper tube.By detailed analysis from the aspect of MXR's background,strengths,weakness,opportunities and threats under current economic situations,combined the theory of Porter 's Forces Model,make out the new marketing strategy and propose a new marketing mix strategy to promote the marketing competitiveness from the aspect of marketing.According to the STP analyzing,the author proposed a general outline to combine the 4P and 4C of MXR's marketing strategy.That will be made a great referential significance for MXR.