Research On A Port Logistics Company Competitive Strategy

As a global integrated network of the main functional nodes,Port logistics is an important component of modern logistics industry.With the development of port function,the connotation of port logistics from the traditional cargo handling to the integrated logistics center change.At present,the world's major ports have accelerated the development of logistics business.The port must be developed to ensure the rapid and sustainable development of port logistics.This is also the most effective way to maintain market competitiveness.Quanzhou is promoting the development of the city through the port development strategy:give full play to the advantages of the port,and gradually form a liquid bulk cargo,foreign trade containers and domestic trade containers and other cargo transport hub;by attracting large-scale logistics organizations,the development of loading and unloading cargo,modern logistics and port logistics service.In the competition of port logistics companies,the development of competitive strategy determines the strength of the port logistics company's competitiveness,or even success or failure.This article takes A port logistics company as the research object.First,the status quo analysis of the company,followed by competitive strategy design,and finally put forward the implementation and control implementation.In this paper,the application of competitive strategy theory,Quanzhou port logistics industry as the object of the industry to state-owned enterprises A port logistics company as an empirical case,through the external macro-environment and internal resources to match the capacity of a port logistics company's overall Competitive strategy.The next 3-5 years,A port logistics company will continue to rely on the advantages of the Group,the use of integrated competitive strategy.Specific strategy implementation,A port logistics company to focus on "four one" overall competitive strategy program,improve the logistics network,building information platform,adjust the organizational structure,strengthen the implementation of control.Through the case study of A port logistics company,it has certain realistic reference value for the same type of enterprise.