T Life Insurance Company Customer Loyalty Promotion Strategy Rsearch

Along with the rapid development of market economy in China,many customers increasingly strict requirements for enterprise products,not only for enterprise quality of service is becoming more and more attention,the competition between enterprises are increasingly fierce.Many companies began to realize that the customer is the base of its survival,as well as the development of soil and resources,to improve customer loyalty and customer satisfaction for long-term strategic objectives for the enterprise.In this era background,the modern enterprise is gradually from the original price into non-price competition,the service level of competition,that is to "product value oriented" into "service value oriented" the marketing concept of change.As a result of market competition,many function of the quality of the product homogeneityphenomenon more and more serious.Especially for life insurance industry,once a company launch some kind of insurance,then immediately by imitation.This kind of product homogeneity results lead to the element of the product itself which is no longer a customer first choose,but pay more attention to buy the product after enjoy a series of value-added services or fulfillment.First of all,this paper simply introduced the selected topic background and research significance,and the systematic carding domestic and foreign research related to customer loyalty content;And it simply introduced the related theory of customer loyalty.Secondly analyzes the basic situation of the life insurance companies and the T,focuses on its individual customers,including through agent sales and the way to pass a bank customer and channel to sell customers,cause the group customers are mainly from enterprises and institutions,too much more about loyalty factors,measurement is different which not in this study.Then,the author makes a questionnaire survey and analysis on the loyalty of the life insurance company,and puts forward the corresponding countermeasures.Finally,the conclusions of this study are summarized and the deficiencies of the research are put forward.Life insurance industry need to run for a long time,so customer loyalty is particularly important.To what extent meet customer requirements and improve customer loyalty,can be used as the operating condition of a kind of evaluation index.A stable customer base and many times repeat purchase behavior,also will become the life insurance industry for the future development prospect forecast.If the life insurance companies would like to be the top,they should pay attention to customer relationship management.On the one hand,using network launched eye-catching insurance products,access to a large number of customers;On the other hand,actively use network tools such as We Chat,APP to provide customer service,improve customer interaction,improve customer stickiness,gain loyal customers,that can make a better life by insurance.