Research On The Incentive Mechanism Of Open Innovation Based On Crowd-funding Websites

With the arrival of the information age,we are always surrounded by the information.Innovation is the inevitable product of the information age,innovation is not the access of information,the storage of information,but using the new information to do new things,mentioned in the book------? Innovation and the Enterprise Revolution?.The network makes information disseminating more rapid and extensive,and the innovation model is also changing,from closed innovation to open innovation.Many large enterprises are practitioners of open innovation,but some start-ups,even entrepreneurial teams and individuals,have no ability to adopt open innovation.At this point,people found that crowd-funding have multiple functions.The crowd-funding has an important role in getting information and user innovation excepting financing.The process seems to be in line with the characteristics of open innovation,which makes all the creative industries to choose the financing model.That encouraged people to invent a lot of innovative creative products,led to the development of innovative and creative industries.Many crowd-funding sites had set up.This paper focuses on incentive mechanism of the open innovation based on all the websites.The establishment of the incentive mechanism based on crowd-funding is set up by analyzing the motivations of the three participants:the sponsors of the project,the supporters of the project,crowd-funding sites,the relationship between the open innovation and the existing problems.Firstly,the author points out that the motivation of the project sponsor is mainly to get the funds,product innovation and market information.The motivation of the project supporters is to get the products and honors,satisfy the interest and enhance the ability.The motivation of crowd-funding is an external guide and the demand of profit.The motivation of the three participates makes them having a common goal,that is,all projects can be successful.Secondly,we collected the data of the project,and analyzed the relationship between open innovation and the success of the project by using the spss18.0 software,which indicated that the promoters and supporters had an significant effect on the success of the project.Thirdly,the author analyzes the current problems of the three parties.Project sponsors lack of open innovation awareness and innovation,led to the projectshave little innovation,it is difficult to attract supporters;the number of project supporters is too small.They are also short of the motion to sharing innovation.There are also internal problems such as imperfect system,arbitrary content of website users,lack of innovation environment and national policies and regulations.Finally,through the above analysis,the crowd-funding sites is to set up the incentive mechanism.The sites can use the financing,information,market incentives to encourage the project sponsors to publish more innovative projects;material,participation,privilege incentives to improve the project supporters to invest and innovate;the site of internal incentives and external policy and market incentives to improve the competitiveness of public funds.The crowd-funding sites provide a platform to finance and innovate for small and medium enterprises,entrepreneurial teams and individuals,so as to promote the various groups and the depth of cooperation in various industries,to encourage people to start their own businesses and to make innovations.