Research On The Transformation Development Strategies Of Bank Business Of H Rural Commercial Bank Company

Due to historical reasons,agricultural firms in the corporate banking business profit model,risk control ability,management and etc.compared with other joint-stock commercial banks and foreign banks,the gap is very large.Therefore,the face of the economic downturn,the financial reform and the acceleration of urbanization and other changes in the market environment,H agricultural firms are currently experiencing the process of rapid development but in large medium-sized banks and city commercial banks more vulnerable,and rural commercial banks are currently facing the market generally difficult to defend,difficult to control the risk,survival benefit is difficult to increase.If the transfer type development of H agricultural firms adhere to corporate banking,now simply can not achieve the level of profitability,nor in the increasingly fierce in the future competition in the financial markets to survive and grow.In this paper,through the use of field survey and literature and case studies and other research methods,selection of H rural commercial bank as the research object,analyze and research according to the research ideas of putting forward the problem,analyze and solve the problems of development transformation of H rural commercial bank corporate banking strategy.Firstly,the definition of commercial bank,China the rural commercial bank and corporate banking business,understand the foundation and development of China's rural commercial banks.Secondly,the H rural commercial bank and its development situation,analyzes the existing problems and the reasons with the H rural commercial bank corporate banking business development status and development,reveals the H rural commercial bank corporate banking business transformation development to the external environment and internal environment.Finally,based on the new model of global business of modern commercial bank development company,H company of agricultural firm Silver Industry The transformation and development of the business put forward some ideas and suggestions.This article from the new normal macroeconomic grim challenges,financial market environment,the differentiation of customer demand,strong scientific and technological innovation to clarify the challenges and opportunities of rural commercial bank corporate banking,through the practice of combining theoretical knowledge of H rural commercial bank business transformation and development,and create differentiated business model from their own and put forward further improvement and development of rural commercial bank business transformation of basic ability and other aspects of the proposal,can to a certain extent,H rural commercial bank corporate banking is the next step how to develop some ideas,and effectively enhance their overall competitiveness,but also the transformation and development to provide some experience and reference for other areas of rural commercial bank business.