Research On E-commerce Operating Mode Of GG Building Materials For Home Decoration Company

Propelled by the updating internet technology,the development of e-commerce has stepped onto a critical stage.Among the trends of startup in e-commerce world,mode of e-commerce,shows up,not only as a careful selection of entrepreneurs which may provide themselves profit,but also as a core concept for experts to investigate in academic field.The e-commerce mode is also evolving,with the interaction of the constant practice in commercial environment and the continuous improvement in theory.So it is of great important to study the commerce mode of e-commerce and its innovation,against the background of fashion of reformation and innovation in today's internet + world.First,based on the analysis of the existing theory,this thesissummarized the research types of mode of e-commerce and briefly illustrated the necessity of e-commerce mode choice,as the references and supporting arguments for the following case study.Second,due to their late access to e-commerce world,enterprises of building materials for home decoration(BMHD)share the common features of limited application scale and immature operation mode of online business.Thus the BMHD enterprises,which just start groping their way in the internet world,are rather suitable for e-commerce mode study.Based on all analyses above,the GG Company,as a represent of BMHD field,was chosen for the research object of case study in this research.The research context of this thesis consists of four parts: the first part contains the illustration of the background and significance of the selected subject,the research status at home and abroad,the ideas and methods used in this thesis,and so on.The second part contains the Profile for the company for case study,the comparison with traditional business mode,the analysis of current e-commerce mode used in BMHD industry.The third part contains the list of advantage and disadvantage of case company's e-commerce mode.The forth part contains the recommendation for improvement on operation mode.Comprehensive application methods of theory analysis,case analysis,comparative analysis,finally provided us the following conclusion.Taking overall consideration of enterprise's own resources,business scope,information level,supply chain construction ability,as well as the external competition,is primary step for optimal choice of e-commerce mode suit for enterprise itself.During the e-commerce operating,the optimization on the supply chain,the integration of the product and the connection using standard service process,all promise effective and pertinent marketing.The integration of product and service according to the ideology of standards helps the customs go one-stop shopping at the e-commercial platform with eliminated intermediate.The innovative behavior of main module within value chain is consistent with the e-commerce mode.