Time Variation Of Destination-country Image Perception

Destination-country image is a concrete manifestation of national comprehensive strength,good image can attract international tourists,promote tourism consumption.Since the establishment of diplomatic relations between China and Korea,China has gradually developed into a major tourist source country to Korea,and the rapid development of tourism exchanges to promote the domestic research to Korea in China.In recent years,the "Korean wave" on Chinese tourists' perception of Korea has an great effect,especially the Korean TV drama hit and popular culture dissemination of social phenomenon.The related research has proved that the "Korean wave" has great significance in the dissemination of tourism image of Korea.Since 2013,China surpassed Japan to be the first source country and the tourists number is 432 million.According to Korean Asian economies Chinese network reported in 2014,the number reached 612.7 million passengers,surged by 41.6% were at an all-time high.Well,much of 20-39 years old people love shopping.Korean Cultural Tourism Research Institute said that in 2015 the overall tourism market in South Korea,China tourists will grow 28% to reach 7 million940 thousand people,accounting for about 49% of the total foreign tourists market.These data indicate that the prevalence of “Korean wave” in China.Based on the analysis of Destination-Country image and tourism destination image,this paper will be called the Destination-Country image as the tourism image on national level.The Destination-Country image is not only a part of the Country image,but also a part of the destination image.In order to promote the communication between subjects,combined the destination image and destination space image together as the two components of the Destination-Country image.Tourism activities can divided two stages:before travel and after travel,through open-ended questions and cognitive map to tracked,look the destination image constitute three component theory as a foundation,compare the tourists' perceptions of tourism image before and after to travel to Korea andcarry out the full text.Conclusions as follows: open problem: The city Seoul and Jeju are worth to get in South Korea;in Chinese tourists' hearts Korea has formed prominent and stable tourism image,such as humanities;nearly a quarter of the visitors said the travel image is consistent,and get the inner experience in this tourism;"shopping" whether before and after the tour is become the most frequent word,visitors tend to definie South Korea as a "shopping paradise".The measurement results of cognitive map:(1)City space image factors and the classification of sketch map still apply in the National Tourism destination.(2)The cognitive map elements of the National Destination transcend the general physical form of the city.(3)The cognitive image of the country-destination tends to be symbolic,and tends to express their feelings.(4)When a country as a tourism destination,it has a double color.