| Corporate culture is the soul of the enterprise. For a long time, due to the industrial properties and management system, the construction of corporate culture about cultural enterprise lags behind the industry's development. With the deepened reform of the national culture, the establishment of new market dominant position of cultural enterprise, and the appearance of cross-media, cross-sectoral, cross-ownership, cross-regional, and cross-border cultural expansion, large-scale cultural enterprise groups have emerged and continued to grow. Meanwhile, they pay more and more attention to the construction of corporate culture, which has already become a new topic and the new strategy. Hunan Publishing Group, as one of the strongest domestic publishing groups, has achieved its media business IPO successfully and has been a bellwether for the publishing media industry. Its reform and development experience has great representation in China.In this paper, we take Hunan Publishing Group as a case study of corporate culture integration. Using the basic framework of the corporate culture theory, considering specific factors of corporate culture construction of cultural enterprise, and tracing its reform and development process on culture's formation, we try to seek its necessity, inevitability and feasibility to further strengthen corporate culture integration under the new situation and new trend in this industry development and strategic transformation, which provides great impetus to Hunan Publishing Group to seek its development by leaps and bounds. By collecting and filing essential internal data and other information from high-level interviews and discussions with employees, and analyzing the factors that influence the enterprise culture integration, this paper presents a new approach, which can support Hunan Publishing Group to achieve its cultural integration and renovation, and provides concrete practical solutions for its construction of corporate culture. |
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