"China Youth Daily" Youth Survey Edition Poll Research Report (2013-2017)

Truth has always been regarded as the life of public opinion survey report,while the text of the report is an important carrier of the audience close to truth.The final presentation of the reported text in the press is inseparable from the conscious organization of the material by journalists,behind the processing implies the journalists' wisdom and thoughts,which reflect the whole style of the newspaper.Actually,research of report text is trying to explore the journalists' processing wisdom,and this wisdom can translates into report's advantages that affect the communication effect of report and promote it's long-term development.Public opinion survey report in youth survey version of China Youth Daily has been developing for a long time and have shown some representativeness in the field of public opinion survey report.This paper attempts to start from the text of report,excavating the advantages and limitations of public opinion survey report from the three dimensions of reporting topics,reporting content,and reporting discourse,and analysing it's communication effect with communication theory.