Analysis Of China's Digital Self-publishing Supply Chain

Digital technology revolution led digital transformation of traditional publishing industry.The application of digital technology in the publishing industry,from the creation,editing,printing,copying,to appear all sorts of digital publications.To the emergence of digital self-publishing platform,digital publishing industry in China always maintain a good development momentum.In the case of the coexistence of multiple publishing technology,the publication changes to virtualization,and the threshold of publishing is reduced,every one has the opportunity to realize the writer's dream through a self-publishing platform.Since the model of the self-publishing,forcing the publishing supply chain to change,the author,the reader,the publisher,the agent,the dealer and so on,demand relationship from the straight line to the multi-directional change,replace each other,single role,multi-role coexistence.Under this development tendency,the author will use the Visibility,Sensibility,Adaptability as the three principles of supply chain construction,the use of SCAA(SCM Architecture Thinking Tree),ISCB(Integrated Supply Chain Blueprint)as a supply chain framework tool.Through the qualitative data to do a systematic sorting and analysis,the author will construct the Chinese digital self-publishing supply chain model,compares and analyzes the similarity and difference between the traditional supply chain and the digital self-publishing supply chain,and explores the existing problems of the Chinese digital publishing,and tries to solve the existing problems through the supply chain node control.