Internet Public Response From The Media Age

Today's society is in the we media era,Sina micro-blog,WeChat as the representative from we media broke the original government,one-way and institutionalized way of information dissemination,open discourse universal sharing of "grassroots era",the formation of a new pattern of social discourse system.At the same time,the demand for public services,the public's growing self protection means to make more and more public involvement in public affairs through the Internet channel decision-making,the government and the public contact on the network have become increasingly frequent,various social contradictions in the network continue to accumulate and blast,the public sentiment continue to occur.In the face of public opinion fermentation,outbreak,the government has a great impact on the political,economic and social fields,how to correctly deal with and guide the network public opinion,is a major problem in today's governments at all levels need to solve."The airport contact line way Chun Shen Tang" incident happened in Minhang District in recent years is one of the most serious events of public opinion,the evolution of the public sentiment,the event is divided into three stages: the stage of public sentiment's ferment,the stage of government's replying,the stage of public sentiment's ending.The first stage is that the netizen released all kinds of information through various types Various network platform to form public sentiment;the second stage is that during the continuous fermentation of public sentiment and spreading below-the-line in process,government continues to publish information through his own official Sina micro-blog and the other ways to deal with the public sentiment;the third stage is that Minhang District government announced the construction of the airport contact line information,respond to the people,to ease the process of eliminating public sentiment.This text use of public management,crisis management and combined with crisis management theory,the spiral of silence theory,the butterfly effect theory,"airport contact line way Chun Shen Tong" as an example to analyze the government response to public sentiment in the we media age how to deal with the network public sentiment.In the network of public sentiment in the we media age related definitions,characteristics and related research on the basic theory of exploration and research,“airport contact line way Chun Shen Tong”relevant public opinion is expounded,and the government in dealing with the problems in the process of success are analyzed,the problems in the process of coping a detailed summaryFinally,based on the analysis of the case,the government puts forward basic ideas in the era from the we media age under the network public sentiment and improvement measures,including the innovation and development of the government response to public opinion,to enhance the awareness of the concept of government to deal with the network public sentiment ability and methods,establish and improve the government response to the network public sentiment when cooperation mechanism,strengthen the network public sentiment supervision technical support.