Research On The Professional Role Of New Media Practitioners From The Perspective Of Journalism Professionalism

Since the Internet technology has been applied to the news production,the microblogging,WeChat,the client as the representative of the new media quickly become the first choice for the majority of the audience access to news and information platform.On the one hand,the traditional media should be,and vigorously expand the new media platform business;the other is also full of new media technology to its economic and social benefits of the trauma.According to the "2015 China Mobile Media Dissemination Index Report" data show that WeChat to enhance the level of mobile media communication to enhance the "long board",the traditional media are using WeChat platform to send force.Almost all of the traditional media are on the line of their official WeChat public number,part of the traditional media also according to their own development on the line a number of public.Almost all of the traditional media are on the line of their official We Chat public number,part of the traditional media also according to their own development on the line a number of public.In the incident reports,public opinion guide,fans and other aspects of interaction,the media microblogging still has an irreplaceable role.The client has become the focus of the major media competition.In addition to traditional media to join today's headlines,Netease,Sohu and other types of client-class access to their own development,but also actively build their own client platform.Relevant data show that more than 95% of newspapers across the country on the line of their clients.Not difficult to find,the traditional media in the development of new media platform,the momentum is very rapid,the traditional media in the new media platform competition has entered the stage of white speech.[Report on China Mobile Media Dissemination Index 2015] [R] 2015(12).]In the new media context,the traditional mode of news communication and news production of specific operating methods are changing.Internet technology has gradually penetrated into the news production,making the news practitioners professional role-playing has changed.The practice of journalism has become more diversified,the content of news has become richer,the news practitioners' understanding of news has changed,the division of labor in news production has changed,and the relationship between news practitioners and audiences has changed.With the evolution of news producers' professional roles,the change of news practice forms is the renewal and development of journalistic professionalism.In the new media environment,the idea of journalistic professionalism is challenged,subverted and developed to a certain extent.This paper tries to explore the influence of the professional role of the practitioner in the new media environment and the influence of this change on the practice of news production,and the influence of this series of changes on the concept of the professionalism of the journalism from the perspective of journalism professionalism.The paper is divided into five parts:1?To introduces the development and evolution of news professionalism in the context of new media.Firstly,the development and evolution of news professionalism are introduced.Chinese and foreign news professionalism,although born in different social background,but in the core concept is basically the same.The practice of journalism in the context of new media has been carried out to reconstruct and reconstruct the inherent concept of professionalism.Then,it introduces the great changes of media ecology and media culture in the context of new media.In the context of new media,the Media Group's new media platform flourished and the symbiosis of the media ecology pattern has been formed.The media culture based on "people" has become the leading cultural pattern.As of 2015,almost all of the media groups have set up their own new media sector,on-line of their clients,WeChat public number.The definition of research participants in the new media within the media group practitioners is due to this part of the people by the traditional media atmosphere,the entire media environment have a deeper understanding of the consideration.2?New media practitioners self-career role orientation,role awareness and career mentality of the panorama show.According to the new media practitioners work experience they are broadly divided into two categories: the traditional media work experience of new media practitioners and no traditional media work experience practitioners.Through interviews with people to understand the practitioners of the current media environment and the role of media people change their views,as well as the positioning of their professional roles.3?The third part is the new media environment in the media practitioners daily work and professional role play.Media practitioners have evolved from past news producers and disseminators to shallow information producers,mass information filters,and social dialogue organizers.At the same time,the media practitioners of news values also will change.From the past to focus on the news value of news to the present too much to consider the value of the dissemination of the content.4?The journalism practice in the new media environment,the challenge,subversion and development of the concept of journalism and the attribution behind the news practice.In the context of new media,media people 's news practice deconstructs the principle of objectivity,dilutes and misinterpret public service consciousness.The disruption of journalistic production rules by professional journalists,and the emphasis on the value of communication brought about by the generalization of journalism.These changes are the re-construction and development of journalistic professionalism in a completely open environment.Media practitioners of this kind of news practice activities attributed to commercialism under the news of professionalism alienated.Commercialism constitute the core of the new media in the context of media practitioners to deal with the technical challenges of discourse system.The news practice associated with business value continues to distract journalists from professional identity and journalism based on professional identity.5?Conclusion.This part is the overall summary of the paper,pointing out the shortcomings and shortcomings of the study,and put forward the vision.