A Comparative Study Of The Application Of Color In The Website Page

The 21 st century,with the rapid development of web3.0 era,the site is rapidly becoming the best media choice for information search,from media,company introduction,shopping,entertainment,education and social interaction.As Jessica Helfand says,"the pages are always around us and are gradually becoming the main channel for us to deliver information that is everywhere in our lives and is present at all times and without exception." And color in the application of the page has its strong artistic and functional.This paper combs the relevant research of the color of the website,the development trend,the difference between the traditional color and the digital color of the computer,and the related technical support;the color in the user experience,the website aesthetics,the usability in the application;Cognition,marketing,trust and emotional design.And the integrated portal class,independent agencies and e-commerce art website,excellent typical domestic and international platform for color analysis and research,in comparison,found in our website color application problems,understanding of different categories of website color Application characteristics,for the domestic web design ideas and methods to provide reference.