Stigma Analysis Of The Media Image Of Advertising In The Mobile Internet Era

From the traditional media era to the mobile Internet era,advertising stigmatized problems have existed,and the present state of more and more serious.In the process of advertising stigmatized,media and audience plays an important role both in the interactive communication in advertising media's image at the same time,also makes the stigmatized.Because,in shaping the image advertising media,the media for advertising holding a prejudice,this kind of prejudice that media focused on the negative information,advertising and tend to use a lot of negative words to show the audience to convey negative emotions,guide the audience to form negative perceptions about advertising.At the same ti me,the audience three felony-business sin based on advertising,media content and the drop in advertising,advertising form blunt the effects of stress,natural hold a backlash in advertisement,this emotion makes audiences tend to browse advertising ne gative reports,and transfer the antipathy in the interaction with others,especially in the era of mobile Internet,information from a variety of multiple of transmission mode,which makes the information mass increases,the audience of this resentment through network transmission of geometric multiples of the amplifier,negative about advertising also could be more impressive.In the process of media and audience interactive communication,both reached a certain negative consensus about advertising,and t he consensus is not in accordance with the facts,as a result,advertising stigma formation.Advertising stigmatized phenomenon is not only related to the media,audience,more is closely connected with information communication environment,the official supervision system,all parties need to make efforts together,to solve the problem of advertising stigmatized.