The Study Of The Meaning Of The Disney Princess Symbol In Visual Communication

Disney princess is drawn from world classic fairy tales and folk tales, based on the image of women in the the Walt Disney company. With the development of mass media, Disney princess spread its brand by movies, theme parks, derivative products, music, clothing, games, and other cultural field, and enhance its power on sequel film, comic strip, animation series and TV drama. the Disney princess has become a symbol in the expression of audience worldwide. With more Disney princess animated movie screening, the global audience started using symbol that representing Disney princess to express feelings or communication in daily activities, and gradually brought a long-last Disney princess hot.This article will Disney princess symbols transmitted in the field of visual communication, the image of the Disney princess on the various media through the integration of visual thinking and cognition for unification of "imagery"; Then image respectively by gestalt psychology perspective with deconstruction perspective as Disney princess symbol and Disney princess symbol system composed of a number of codes; Finally, structuralism semiotics explains Disney princess as a symbol or symbol system, the meaning construction process. Disney princess story in the process of visual communication, on the one hand, mass media through visual language to describe the image information to tell the story, on the one hand, the public in the process of receiving information, with the visual thinking and visual experience for Disney princess image visual deconstruction and interpretation, in the role of two aspects of common, Disney princess symbolic significance to shape. Disney princess symbol meaning of forming mainly through the mass of the symbolic meaning of the interpretation of three levels:the visual physiology period certainty of surface meaning of symbols, visual selection phase of deep symbolic significance of deconstruction and integration and visual understanding of potential connotation symbol myth cognitive stage.Having experienced 80 years of development and propagation, Disney princess symbol successfully built the connection of the culture and the market. On the one hand, it spread the momentum in the cross-cultural communication, on the other hand, its business tentacles also involves every field of people's life. It is the symbol of cultural symbols and commercial symbols collection. Disney princess symbols will certainly have enlightenment and reference on the construction of Chinese cultural idol and cultural symbol.