Research On The Behavioral Characteristics Of Recreational Fishing Participants

Along with the social economic development and social civilization progress, people's living standard is increasing day by day, together with the advent of the era of leisure, people spend leisure time has been greatly increased. With a large number of survey data about "how to spend spare time", according to choose to take part in leisure sports to spend spare time people account for certain proportion.Recreational fishing as an important part of leisure sports, and there is some own characteristics for the sport. So choose leisure fishing this kind of crowd, they behave in what ways? This is worth us to study and discussion.On this basis, this study using the literature material, questionnaire survey,mathematical statistics research methods, such as study, random sampling survey of Chengdu and around area 200 recreational fishing participants as the research object.Study the behavior characteristics of the leisure fishing participants in the region, for the further development of leisure fishing market provides a theoretical basis.This paper mainly divided into five parts, the first part is the preface,respectively introduced the selected topic basis, research background and research purpose and meaning; The second part is the literature review, this paper introduces the definition of the concept of leisure fishing related and leisure fishing behavior characteristics of related research; The third part as the research object and method,are introduced in this paper, the research objects and research methods; The fourth part is the analysis and discussion, this part is the core of this research, the system analysis of Chengdu and around area leisure fishing participants' demographic characteristics, behavioral characteristics, characteristics of consumer behavior,related to information behavior characteristics, main types and characteristics of leisure motivation, and the differences of leisure motivation under different demographic characteristics. The fifth part is conclusion and suggestion, the author according to the behavior characteristics of leisure fishing participants in the region put forward some Suggestions.This article USES the theory research and empirical research method of combining the study, the first is to develop questionnaire, and the recreational fishing participants in Chengdu and around area as the research object to collect good data,then through mathematical statistics on the survey data processing and analysis,draw the conclusion. Research shows that the region leisure fishing participants in the differences of demographic characteristics, participation behavior, consumer behavior, information access behavior, leisure motivation, and the differences of leisure motivation, etc, under different demographic characteristics shows the characteristics of some group behavior, leisure fishing industry should be based on these behavior characteristics, targeted to improve and perfect, speed up the development of recreational fishing industry market.