The Research On Enhance The Core Competitiveness Of Fuyang Cigarette Factory

In the context of the tobacco industry in-depth reform of the system, how the tobacco companies to gain a competitive advantage and to achieve sustainable development has been theorists and entrepreneurs continue to explore and practice a hot issue. This paper argues that core competence is the root cause of Fuyang cigarette factory to gain a competitive advantage and achieve sustainable development. Therefore, Fuyang cigarette factory in the fierce market competition in order to win, you must correctly understand themselves, and how to enhance the core competitiveness.This paper will review the research on the core competitiveness of enterprises by first, combined with the particularity of China's tobacco enterprises, using qualitative analysis, three dimensions of the core competitiveness of the new normal competition of Fuyang cigarette factory is under the brand promotion, enhance the talent and technology innovation; then puts forward three aspects to enhance the core of Fuyang cigarette factory Competitiveness:the first is to strengthen the brand construction, ensure the quality of products on the one hand, the process of establishing quality assurance system, strict quality assurance tools through process quality, fine cost and consumption management, CO marketing to understand the market on the four aspects of product demand from the point of view of inside and outside the enterprise to improve the product quality; secondly, strengthen management, especially is the basic management of key management in the production process, and operation of the three aspects, through the management and enhance the soft power of the enterprise; again The establishment of enterprise, brand culture, the new elements of the full range into the brand culture, brand culture and the organic integration of tobacco; implementation of talent project, the establishment of personnel training mechanism, improve the establishment of learning enterprise culture, make state-owned enterprises with innovative ideas and innovative talents; in technological innovation, increase investment in science and technology, mainly from strengthening the construction of technological innovation organization, improve the technical ability to integrate resources, learn to imitate advanced mode, strengthen cooperation and exchange, broaden the vision of the four dimensions of promoting technology innovation capacity, according to the current weakness of the Fuyang cigarette factory technology, put forward to carry out basic research on the application of flavors and fragrances, improve the pertinence and controllable level of flavor feeding technology, carry out study of cigarette auxiliary materials, improve the quality of cigarette tar reduction in the two aspects of supporting materials and enhance the core competitiveness.In this paper, cigarette factory in Fuyang Competitiveness Strategy for the strategic development of Fuyang cigarette factory has significance for other tobacco industry to build core competitiveness of enterprises have reference. However, due to the tobacco companies greatly affected the value of the core competitiveness is not enough to highlight the larger dynamic change core competitiveness, but also restricts the role of core competitiveness policy factors play, this is the future direction of further research needs.