The Enterprise Culture Conflicts And Its Solutons For Company D After Acuisition Finished

More and more transnational enterprises are trying to merger Chinese companies, so that they can expand their market share, and make themselves more competitive to grab Chinese market. For a cross-border merger and acquisition, the key to success is how to effectively solve the enterprise culture conflicts between acquirer and the acquired party. Bayer finished acquisition of 100 percent of the shares of Chinese private pharmaceutical company D with 3.6 billion RMB on 1th Nov.2014. During the almost two years' integration work after acquisition, the sharp enterprise culture conflicts between two companies causes a series of issues in the fields of production, marketing etc..These issues seriously impeded the development of company D.According to the realities of company D, and base on the cross-cultural management theory, this text summarizes the detail issues of enterprise culture conflicts for company D by investigating and researching, and also analyzes and concludes the corresponding solutions. It can be used in the on-going integration work for company D, and also as a reference for other companies when face with similar situations.