The Research On Customer Development Xiamen Xiashang Distribution Co. Ltd

There is not enough customer resources, the survival and development of enterprises will be out of the question. No enterprise customers will die, so that the customer is a business the best capital. Focus on the customer, is the competition in the market, the purpose is to fight for market share; and focus on the demand, it can be found in the market is not yet clear, to start training,market development, from scratch, its purpose is to open up new markets. The development of customer should be a continuous process, whenever and wherever possible to potential customers.Xiamen seashine Distribution Co. Ltd. is the Xia and Shang group belongs Xiamen Xiashang Agriculture Products Group Co., the company's wholly state-owned enterprises, mainly engaged in fruit and vegetable products, aquatic products, meat, dry cargo, beverage, oil and spices and other agricultural and sideline products distribution business. This paper takes Xiamen Xia and Shang Distribution Co. Ltd for example, customer development, customer life cycle theory and the theory of customer relationship management theory as the foundation, from the customer to develop fresh distribution enterprises must and particularity of reasonable steps, fresh distribution enterprise customer development. Analyze the type of business and the company's major customers through a survey and operation situation of Xiamen Xia and Shang Distribution Co. ltd.. Summer in Xiamen business limited distribution of different types of customer analysis, customer development strategy proposed is more conducive to the development of the company, aims to promote the fresh food distribution companies use their own advantages to develop means of innovation and customer success rate, and ultimately to establish a good customer relationship, improve the core competitiveness of enterprises, promote the sustainable development of fresh food distribution enterprises.