Research Of Telecom Operators IoT Platform Business Model

As the world's third wave of information technology following the computer, after the Internet of Things with its wide industry coverage and intelligent concept of core services, burst out of a strong vitality. Operators at the beginning of the positive things start layout of things, hoping to rely operators unique position in the networking industry chain competitive advantage, improve their position in the networking industry, but operators in the networking industry the performance was far from reaching the expected level, is based on the above background, this paper evaluate things from the operator business model point of view as an objective of our operators networking business model, a comprehensive analysis and evaluation, and based on the evaluation results He noted that operators in improving their networking business model should pay attention to the place.First, the article is based on the theory of economics and operators choose the business model to analyze the motives for operators of Things platform business model; secondly, through the operators of things status quo business model description, starting from the nature of the business model, from products, operations, integration of resources are summarized in three angles characteristic operators of things platform business model and raised the problems; again, the article selected as China Unicom, sample cases, by building operators networking business model framework for analysis things carriers business model evaluation dimensions, drawing on the encoding method grounded theory, established operators things business model evaluation model with the group AHP and fuzzy comprehensive evaluation method, the use of questionnaires and the company published data obtained qualitative and quantitative data, China Unicom networking platform business model evaluation and comprehensive valuation.Based on the results of evaluation in connection with the case of the business model and operational performance operating characteristics, summarized four typical problems of the present stage of carriers business model prevalent things:First Things enterprises lack the depth of understanding of the business model; the second are trade barriers hampered things business model diversification, multi-channel development; third is too much emphasis on operator platform construction, there is no full integration of resources; Fourth, focus on dominant operators interests, ignoring the interests of stealth. On this basis, we put forward the corresponding improvement measures.