| In 2016,it was known as the first year of China's online video live broadcast,“everyone held a microphone” became “everyone has a stage”,and for a time,the live web platform presented an explosive growth,and various capitals have entered the online video broadcast industry and caused “ Hundred Regimental War." The live broadcast of online video has also exposed many problems in the process of its rise to prosperity.This live broadcast feast began to enter the reshuffle stage in 2017,and the country has also issued many laws and regulations to strictly control it.In 2018,the field of online video broadcast is facing new challenges.This article firstly expounded the concept of online video live streaming,analyzed five characteristics of online video live broadcasting;secondly,it analyzed the reasons for the rise of online video live broadcast from four perspectives: network technology,user level,network economy,and social level.The development history of live broadcasts has a more comprehensive overview;then according to different classification criteria,the online video live broadcasts are specifically categorized.Then four profit models of online video live broadcast industry are analyzed based on specific cases,namely,reward sharing and membership subscription.Advertising income and game distribution;online video broadcast in the development process also has problems,this article has also been listed,and put forward to solve the network video broadcast industry,various issues of recommendations and measures,and finally at the end of the text of the development of network video broadcast Looking ahead,summarize this article. |
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