Self-Media Short Video Research In Mass Culture Consumption Mode

The rise and popularity of a series of social networking applications from Weibo to WeChat and their strong influence have led to the arrival of a new era.In recent years,the development of information technology has driven the popularity of mobile smart terminals.The short video is rapidly developed with the mobile smart terminal as a carrier.It quickly enters people's lives and even gradually changes people's way of life.Its development has promoted the development of the society and has also produced new visual communication.The form has influenced the development of various data media and industry media.Human demand affects the supply of the market,and short video is born because of changes in people's consumption patterns.Beforeentering the 21 st century,people were affected by the economy and living standards.Without so much time and energy to carry out cultural consumption,they would be more inclined to be informed.The society after the 21 st century is the era of global economic development.With the improvement of living standards,we are bored with this passive status and are more inclined to be the communicators of information and self-expression.Therefore,the level of mass culture consumption has a great influence on the development of our media.As a new situation,short video has some characteristics such as being simple and convenient,intuitive and easy to understand,etc.It shows a lot of pleasing advantages when compared with traditional media,such as the "quick hand" that was born in 2011,which appeared in 2013.Using "second beats",they all participated in all aspects of people's lives,realized instant communication,and brought significant reforms to the media industry.On the one hand,our consumption patterns are constantly being upgraded,creating a multi-element,diversified consumer environment.Under this general environment,the mainstream media such as traditional paper media and television media cannot meet people's high demands.Thanks to advances in technology,video media began to appear,low threshold,easy to use and so on,so that more and more people began to make their own short video.Onthe other hand,the rapid development of short videos is guiding people's choices.Everyone is the director of their own lives.Short videos cover our life circle.As long as there are screens,there are short videos and short videos inadvertently.Has begun to guide our choice.This article analyzes the emergence and development of self-media and self-media short videos.On the one hand,it discusses the changes of self-media short videos under the background of mass culture consumption,and the relationship between mass culture consumption and short video supply and demand.On the other hand,the art of short video Aesthetics to discuss the manifestation of mass culture consumption in short video,and the current form and status of short video,reveal the contradictions and problems in self-media short video under the influence of mass culture consumption,and finally put forward ideas and suggestions to promote self-media The healthy development of short videos helps people establish a good idea for themselves and their society.