Research On Knowledge Production And Dissemination Of Network Q&A Platform In The Perspective Of Shared Economy

With the advent of the Web3.0 era and the maturity of mobile Internet technologies,user-generated content(UGC)has formed a stable flow of information,and people's access to information and knowledge has also changed along with it.Through online question and answer platforms,industry experts and well-known experts V questions,in order to meet the needs of personalized knowledge become the rise of knowledge acquisition methods in recent years,but also gradually derived a new economic form.Through the Q&A platform,the owner responded to the needy users by sharing his knowledge savings at a more favorable price.In the process,he not only produced and disseminated knowledge,but also created economic value,which was loved by more and more people.A kind of network sharing platform and question and answer platform came into being.In 2016,the online Fenda(now renamed "zaihangyidian"),Weibo question and answer,Zhihu live and other Q &A platform has gathered to the eyes of millions users,and Fenda has become a phenomenon of Internet Q&A product.What users need is the soil of share.The rapid development of the mobile Internet has provided a platform for the full utilization of excess production capacity,and the sharing of business forms has opened up more and more possibilities.Knowledge sharing has become a new round of entrepreneurial outlets in the sharing economy.Whether it is the amount of onlookers on Weibo questions and answers or the number of eavesdropping points,it is directly linked to the income of respondents and questioners.The emergence and development of an online Q&A platform is a beneficial exploration of sharing economy in the knowledge field.Taking Fenda as an object of study,from the phenomenon to the essence,digging out its development status,operation strategies,and dissemination effects,etc.,and providing practical reference for the exploration of the Internet knowledge Q&A platform.At the same time,it is also of positive significance for the development of China's shared economy from the point-to-face deep thinking of knowledge to the realization of a sustainable development model.This article takes Fenda as the research object,integrates cross-disciplinary knowledge of statistics,sociology,etc.,and under the support of all parties' data,conducts targeted case analysis of questions and answers that produce good communication effects and economic benefits.The research on the development status,dissemination contents,and operational strategies of the points-of-reply were conducted.As a lightweight knowledge product,Fenda's production and dissemination of the contents are very unique,but in the initial stage of development it also face some shortages such as answer is not standardized,low frequency of question and answer requests,high quality users flee.In order to achieve long-term and stable development,Fenda needs further improvement and development strategy,including dissemination of knowledge based on the topic of professional communication strategy,build professional stars content strategy and human-centered product development strategy.