The Research On The Administrative Information Service Of Archives Department Under The Background Of Media Convergence

To promote the openness of government administration is the main theme of the current situation of government work,the archives department plays an important role of the obligation and execution subject in this,the archives administrative information services not only related to the quality of government information public services work,but also about the audience to obtain the necessary administrative information.However,the traditional method of information service,obsolete information service content,making its administrative information service effect is unsatisfactory,not to keep up with the pace of development of the times.Information dissemination and service has entered the era of media convergence,with the rapid development of information technology,the endlessly emerging of media,the profound changes in information dissemination,the new era put forward new requirements on the traditional administrative information services.In this context,the author systematically analyzes the new characteristics of the communicators,audiences,media,information content and so on,in the process of the archives administrative information services,propose the view of target-audience-centered,basing on the convergence of the role of the communicators and audiences.It also maximally realize the integration of administrative information content,innovative the method of the information services,and improve the media using level,from the trend of the terminal convergence.Moreover,it tells the whole society archives department's actions initiatively,closes the distance with the audience,embodies the audiences' needs on the administrative information Services,and thus continuously improve the level of administrative information services to achieve the self-transformation in meeting the challenges of informatization.