Overseas Program Mode Of "Introducing Hot" And "Cold Thinking"

Along with the prosperity and development of China's market economy,China's media industry on the basis of the introduction of television programs within the state increasingly hot,the rapid development in the economic globalization China,trading pattern about TV shows more and more frequent.In recent years,the introduction of the overseas program mode class has gradually formed a boom,a large number of variety shows in the introduction of domestic,covers a multitude of rich content,mode of new types of TV programs,the introduction of the phenomenon of the high heat at the same time in the foreign program mode,but also to calm thinking of China's local television programs in the program mode,how to form the boom when thinking of the native mode breakthrough and innovation,which is China's TV producers need an urgent problem.For indigenous innovation of Chinese TV program mode,need to learn from the successful introduction of such programs improved characteristic model,combined with Chinese TV in the development of the media environment,should explore the program mode based on the complementary advantages of the concept of the program form.In the first chapter,the significance of the television program mode for rational interpretation,focuses on the definition of television program mode,the development trend of multi angle analysis of overseas TV programs to introduce mode,has reached the study on communication effect program model.In the second chapter,first of all,the author introduces the introduction of such programs in China,focusing on the introduction of overseas TV programs in china.In the third chapter,mainly on the introduction of overseas television program mode is formed after the boom sums up the reasons and reflect the full range from the perspective of media industry development environment,television ratings competition and the high interests of the economic impact,in the fourth chapter mainly aims at the problems of introducing overseas program mode are summarized,and in the fifth chapter that offers the prospect about the future development trend of the main program mode innovation on the introduction of the program and program improvement mode localization.The conclusion part is the conclusion of the whole thesis.