An Empirical Study On The Influence Of Psychological Distance On China's Foreign Communication

How to carry out effective external communication,improve the quality of China's foreign communication,and expand the international influence and dissemination of Chinese culture,has become a hot issue for scholars.As one of the most important factors that influence the international economic and trade activities,psychological distance has been widely used in foreign countries.International Trade and international communication activities are similar in nature,are cross-border,cross-cultural,cross language and cross national exchanges between the activities,therefore,this paper will introduce the influence factors of the psychological distance of external communication field,analysis of the relationship between psychological distance and Chinese communication effect from psychological distance from the perspective of the relationship between the two,through the influence and guidance of our international communication more effective,promote the spread of China's strength.This paper adopts the method of combining theoretical research and empirical analysis.First of all,to sort out the psychological distance and the status quo of the study of the spread of foreign countries,sort out the psychological distance and the effect of the definition of external communication,the composition of the dimensions,measurement methods,to lay the theoretical foundation for the latter study.Then through empirical study,we verify the relationship between psychological distance and external communication effect.According to the conclusions of the study,we can provide policy recommendations for the Chinese government,and put forward some guiding opinions for the cause of China's foreign communication.The results and findings of this paper are as follows:First,choose the national cultural distance,political differences,differences in the level of development,education level difference,religious difference,geographical distance of the six factors as the factors of psychological distance,according to the factors of selecting suitable quantitative indicators,construct the index system of psychological distance.The evaluation index of external communication effect is divided into the main evaluation index and the reference evaluation index,and the external communication effect index system is constructed.Second,calculate the comprehensive index of psychological distance between China and the 40 host countries.The results show that the psychological distance between Philippines and China is the closest,followed by Vietnam,Nepal,India,South Korea,indonesia.New Zealand and China's psychological distance,followed by Sweden,Holland,Austria,Norway.The comprehensive index of China and the host countries of the 40 countries shows that the best effect of foreign communication is South Korea,followed by the United States,Japan,Vietnam.Peru is the last place to spread the effect,followed by Egypt,Portugal,new Zealand.Third,we use the model of multiple variables to test the samples,and the results show that the psychological distance has a significant negative correlation with the effect of China's foreign communication.The result shows that the smaller the psychological distance between China and the host country,the better the effect of China's communication with the host country.Therefore,our country is more inclined to communicate with the host country with little psychological distance.Besides the influence of educational level differences on the communication effect is not significant,the other dimensions of psychological distance,national cultural distance,political differences,differences in the level of development,different religious beliefs are negatively related to the communication effect.In order to improve the effect of communication,we can shorten the psychological distance between the host country and the cultural environment,political environment,development level and religious belief.