Research On The Debate Network Talk Show "Let's Talk" Program

November 29 th,2014,the famous self-made variety show "Let's Talk" is officially launched on iqiyi an online video platform in China.With 24 hours,click-through rate of "Let's Talk" breaks one million hits.With one month,click-through rate breaks one hundred million hits.And micro-blog ranked first in the list of topics many times.It became an "Internet phenomenon variety show".The success of "Let's Talk" is worth exploring.Summing up the experience and deficiency of "Let's Talk",we can provide some suggestions and countermeasures for the future development of the debate network talk show.This paper adopted literature research method,content analysis method and case study method.Study the content of the program and the channels for promotion of "Let's Talk".Analysis the program includes debate topic,language style,camera scene,special subtitles and the promotion channel includes online channels and offline channels of the "Let's Talk" three season a total of 72 programs."Let's Talk" program more like choice emotional motion,especially for the kind of love as topic.Language style is humorous,sharp and emotional,which can effectively stimulate the audience mood.In generally,the single lens is short.The close-up structure meets the audience's viewing habits.The use of special subtitles brings viewers exciting points of view.Program use multiple screens and terminals combined play,interpersonal promotion of social platform media and Baidu search implement online channel promotion.Besides,the program through cooperation with the business platform and offline fans meeting and other activities for the program publicity.The two modes of publicity are used together to promote the program."Let's Talk" has a large number of audience groups,very popular with young people,but there are also some controversy.In the direction of public opinion,"Let's Talk" challenges the mainstream values,over hyped the debate topic;in the language of the expression,"Let's Talk" has hidden discourse power,and overemphasis on the concept of conflict.The success of "Let's Talk" provides a reference for the development of the debate network talk show program.The similar program should actively use the big data mining technology to make the program positioning accurately,and expand the influence of the program by creating high-quality original program content;program language style should be possible to fit the audience habits,use post editing technology programs to achieve purification;through online channels to attract potential audience,auxiliary offline channels,develop programs,promotion methods,Two-pronged approach,to create a network of talk show high-quality brand image.